HUNTER PR, MCNEIL TOP BIG APPLES

May 29, 2014
O’DWYER’S By Greg Hazley

Hunter PR and client McNeil Consumer Healthcare took home top honors at PRSA-New York’s annual Big Apple Awards on May 22, winning “best of the best” for a campaign in support of the over-the-counter allergy drug Zyrtec.

Out of 230 entries, 52 awards were doled out, along with 36 honorable mentions, at the Mandarin Oriental New York. Huffington Post founding editor Roy Sekoff delivered a keynote and singer LeAnn Rimes performed.

Multiple winners included PadillaCRT (4), Ruder Finn, FleishmanHillard, Havas PR, Hunter PR and Ketchum with three apiece. Feintuch Communications and conference center network Convene won the first ever Big Apple for best business/campaign outcomes, while Ketchum and Zoetis won for best use of research, measurement and evaluation for a campaign marking the Pfizer animal health unit’s spinoff and ringing of the New York Stock Exchange bell.

Bill Doescher of Doescher Group took the John W. Hill Award for lifetime achievement. Harry Zlokower won the Philip Dorf Award for mentoring and Deborah Radman was given the President’s Award for contributions to PRSA and the chapter.

The winning Hunter/McNeil campaign was titled “A Case of Allergy Face: Zyrtec Helps Beauty Bloom for Allergy Sufferers,” focused on the effect of allergies on a woman’s appearance and well-being by running a beauty counter at the Macy’s Flower Show in New York, among other tactics.

Full list of winning campaigns is at prsany.org.